David Nugent. Ross McCormack. Billy Sharp. Jordan Rhodes.
All four have scored goals in the Championship but have either not been able (Nugent, Sharp, Rhodes) or not been trusted (McCormack) to translate that form to the Premier League.
This season, though, Patrick Bamford and Ollie Watkins - with 14 goals between them - have been standard-bearers for those making the step up.
So is the gap narrowing? Or is something else behind it?
Pressure is off
Michael Chopra never quite broke through at Newcastle United. However, he was prolific in the Championship for Cardiff City before joining Premier League Sunderland in 2007 for £5m.