After such a miserable recent track record with strikers, it's little wonder West Ham fans have greeted the arrival of Javier Hernandez with great excitement.
Astonishingly, 20 of the 32 forwards signed during the David Gold and David Sullivan era at the club have failed to score more than three goals in claret and blue.
But surely Hernandez - the 29-year-old Mexico international signed for £16million from Bayer Leverkusen this week - cannot fail like so many of his predecessors?
The perception of Hernandez - or 'Chicharito' ('little pea') as he is more commonly known - is of an old-fashioned goal poacher of a centre-forward.