He is the heir to a £1.1 billion fortune, with ambitions to match.
And if you think Dave Sullivan Jr. is a lucky man, rest assured that he has precious little time to enjoy the incredible riches at his disposal.
'People will always have a go, saying I've been born with a silver spoon in my mouth, but I work harder than just about anyone I know,' says the 20-year-old son of West Ham United's co-owner, David Sullivan.
'My dad came from a council house - he had nothing - and he built up a billion pound empire.