Steve Bruce was filmed confronting an irate West Bromwich Albion fan following their defeat at Preston North End on Wednesday night.
The Baggies manager, who is under pressure with the club in the Championship relegation zone, appeared to take issue at the supporter telling him to 'get out of our effing club.'
Bruce, 61, told the fan to act like a 'grown man' after he was 'shouting and bawling', while the fan claimed Bruce's son, Alex, who is first team assistant coach, raised his middle finger at him from the team bus.
@WBA Steve Bruce claiming that I swore at him last night, after his son (employee of yours) gave me & my 13 yr old son the middle finger!