Facebook is deprioritizing its newsletter and information-focused products in favor of services for creators, signaling a major shift by the tech titan to attract the audience that has driven TikTok’s rapid growth.
People’s time spent on TikTok has rocketed up since the onset of the COVID-19 pandemic and changes to Facebook indicate it is making a new effort to prevent hemorrhaging users’ attention to the China-owned competitor.
Meta, Facebook’s parent company, is shifting engineering and product support away from Facebook News and Bulletin, its newsletter service, according to a memo obtained by the Wall Street Journal.
A Meta spokesperson said the company is not killing off the newsletter and information products but is the result of regular evaluations made to ensure “meaningful experiences” for people using its services.