A couple of weeks ago, I told you how the local TV stations’ newscasts stacked up during the February sweeps, based on the numbers from Nielsen. To summarize: KUTV-Ch. 2 had the most viewers, but FOX 13 had the most viewers in the lucrative age demographics — 18-49 and 25-54.
But Nielsen isn't the only ratings service. It's by far the biggest player in the game, but it has a competitor — Comscore. KTVX-Ch. 4 doesn't even subscribe to Nielsen, it's Comscore-only. And other stations at least look at the numbers, and use them to sell advertising if they work to their advantage.