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Rockmonster Unplugged: Raise ticket prices? Then Utah Jazz must raise the bar

Laura Seitz, Deseret News

A Deseret News article by Jody Genessy last week featured the headline, “Here’s why Jazz season ticket prices are going up next year.”

My conclusion is they’re going up because they can. I don’t mean that in a snarky way. The Jazz are a business venture. The free market system has apparently shown there are enough revenue sources to justify the price hike.

That makes it a sound business decision.

But what about the feeling that fans have “ownership” in the team if ordinary people can’t afford the tickets?