Courtesy of BODYARMOR Sports Drink
SALT LAKE CITY — Los Angeles Lakers legend Kobe Bryant’s “The Mamba Mentality” book has served as inspiration to Donovan Mitchell throughout his second year with the Utah Jazz.
Now the former Louisville star has agreed to a partnership with Bryant’s BodyArmor Sports Drink company.
The deal was announced Wednesday, but terms weren’t disclosed.
However, Mitchell will be featured in the company’s newest ad campaign set to launch later this year, appear in in-store and advertising campaigns, be included in digital and social media activations, and appear at local events and help to generate awareness for the brand throughout the country.