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UCLA Football: Rose Bowl to Debut New Food Offerings at Cincinnati Game

So, AnteatersandBruins spent a good amount of time during the summer trying to convince you to might not need to buy food from the Rose Bowl concession stands if you tailgate instead.

I’m here today to proudly proclaim that AnteatersandBruins was wrong. “Wait...what?” you ask.

Allow me to explain.

One of the theories as to how tailgating came about has to do with the fact that early sport stadiums had no food vendors selling food.

Historically, the food vendors at the Rose Bowl have been ok, but they never quite reached their full potential under previous concession companies Centerplate and Sodexo.