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What the NBA can learn from the explosion of women’s basketball — and vice versa

Related Topics: Dawn Staley, NBA

If you’re reading this and did NOT watch the women’s NCAA championship game between South Carolina and Iowa on Sunday afternoon — what were you doing?!

Over 18.7 million people tuned into ESPN on average, with a peak of 24 million, to see the South Carolina Gamecocks complete their undefeated season with a win over Iowa and take home the championship. Dawn Staley’s Gamecocks played an elite 40 minutes of basketball, beating out superstar Caitlin Clark’s Iowa Hawkeyes and going 38-0 in their season.

It was the Gamecock’s second national title in three years, and Staley’s third as head coach of the program.