Rogers introduced Shomi as a Netflix alternative only two years ago, but is already shutting down the service.
"We tried something new, and customers who used shomi loved it. It's like a great cult favourite with a fantastic core audience that unfortunately just isn't big enough to be renewed for another season," said Melani Griffith, Senior Vice President, Content, Rogers. "We will be reaching out to eligible customers in the coming days as we have a wide range of premium experiences available for people to enjoy."
shomi, a joint venture of Rogers and Shaw Communications announced today an orderly wind down with service ending November 30, 2016.