As Formula One prepares for the Mexico City Grand Prix Sunday, one driver is using his helmet as a way to pay tribute to a pioneer in the sport.
Last Saturday, before the U.S. Grand Prix qualifying session, news spread throughout the paddock that Red Bull co-founder and owner Dietrich Mateschitz died at 78 years old. While building the energy drink empire, the Austrian was behind the push to enter the company into F1, buying not just one but two teams—Red Bull Racing and AlphaTauri.
He played a role in many lives, particularly the young drivers who competed for the teams or rose through the junior program.