Tom Brady is both a seven-time Super Bowl champion and a noted businessman, with TB12 products becoming a signature part of his personal brand in recent seasons. Brady added another business to his portfolio on Thursday.
Brady partnered with Pantone to create “Brady Blue” a color created in an effort to replicate “the brand’s founding principles to be the best you can be,” per a company statement. Pantone's company added it hopes the partnership with Brady inspires “fearlessness, resilience, and confidence towards achieving peak performance.”
While Pantone pairing with any athlete is a bit odd, it's hard to quibble with choosing Brady.