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Three die in fiery car crash near Super Bowl City in San Francisco

Three people who reportedly had been at the NFL Experience at Moscone Center in San Francisco died in a fiery crash late Saturday approximately a mile from the NFL festivities, according to multiple reports.

The incident — at about 10 p.m. PT — began after police tried to stop a car that was doing "donuts" and it sped off, a California Highway Patrol spokesman told TV station KPIX.

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As the car began running red traffic signals, police said they called off the chase, but the speeding car crashed into a taxi and burst into flames, KPIX reported.