What better way to spice up an already remarkable 2016 than signing a sponsorship deal with an alcohol company bearing your name?
That's exactly what Leicester City skipper Wes Morgan has done - with rum makers Captain Morgan.
The Jamaica international led the Foxes to a scarcely believable Premier League triumph in May, as Claudio Ranieri's underdogs showed admirable bottle to romp home 10 points clear of Arsenal.
This season, Leicester seem to be suffering something of a hangover from their unlikely success, Tuesday's 1-0 defeat at Bournemouth leaving them 14th, just four points clear of the relegation zone.