Barcelona star Luis Suarez has claimed he has no chance of winning the Ballon d'Or because the award is more about "marketing and press" than performances.
The Uruguayan was presented with the European Golden Shoe on Thursday after scoring 40 goals in La Liga during the 2015-16 season.
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Suarez does not fancy his chances of wrestling the world player of the year gong off Lionel Messi or Cristiano Ronaldo, however, and took a shot at the award's credibility.
"The Ballon d'Or is more to do with marketing and press than for achievements on the pitch," he told reporters.