Since it was founded in 2007, the upstart women’s athletic-apparel brand Oiselle has collected an eclectic group of women, including national track champions, supermodels and the first female Saudi Olympic runner, while staying mostly out of the mainstream. This fall it adds a new elite squad to its roster, becoming the first solely women’s sports brand to outfit a major college running program: the cross-country and track teams of Yale.
It is the latest milestone for Oiselle, a 20-employee Seattle company that has doubled in growth every year since its inception, and projects $10 million in revenue this year, as it seeks to break into a women’s active-wear space that is dominated by brands like Nike and Lululemon and is worth around $15 billion.