Nike is getting plaudits from consumers for a new ad campaign featuring plus-size female models.
Nike Women drew an enthusiastic reaction online when it posted a picture of plus-sized model Paloma Elsesser rocking a Swoosh sports bra on Instagram.
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The post has drawn more than 70,000 likes and nearly 1,400 comments, including this one: "Love this! I applaud you for having larger sizes and for displaying this model just like all the others. This is a great start."
The photo was not a one-shot deal.