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NBA's rising middle class
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So Jordan Brand released a new Russell Westbrook commercial, and like most Jordan Brand commercials, and most Russell Westbrook commercials, it's pretty cool. It features a really great image of Westbrook driving a court and then taking flight for a dunk as the court turns into a runway with a wide open sky before him. It's a striking visual, and symbolic on a few levels.
What most people are noticing, however, is the tagline. "Some run, some make runways.