Editor's note: The following is an edited excerpt from Two Minute Warning: How Concussions, Crime and Controversy Could Kill the NFL (and What the League Can Do to Survive), a new book by Bleacher Report NFL National Lead Writer Mike Freeman. It is printed with the permission of Triumph Books. For more information and to order a copy, please visit www.triumphbooks.com/TwoMinuteWarning.
As NFL franchise values have risen dramatically, a sense of invulnerability has increased exponentially, to the point where some owners (not all; there are humble ones such the Mara and Rooney families) have come to believe they are infallible.