You've most likely heard of Andrew Zimmern, the host of "Bizarre Foods" on television. He often eats lots of disgusting things on the show, ranging from pigeon feet to rotted sharks.
That's his schtick, but there's a milder, more conventional side to his menu of madness, and it's playing out across multiple sports facilities. As Zimmern's popularity has grown as a result of his exposure on The Travel Channel, so has his brand known as Andrew Zimmern Canteen. It's a company that has deals in place with sports food vendors to upgrade the food experience at arenas and stadiums.