Apple will become the latest player to get involved in the live sports streaming business, with CEO Tim Cook announcing during an event Tuesday that the company has agreed to a deal with Major League Baseball.
Cook revealed that the multi-year deal centers around a weekly “Friday Night Baseball” doubleheader on the company’s streaming service Apple TV+. According to John Ourand of the Sports Business Journal, Apple will also launch a live highlight show called “MLB Big Inning,” which will provide live game look-ins every weeknight; a 24/7 livestream with game replays, news, highlights and classic games; and the opportunity to watch highlights in the Apple News app.