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America’s Cup sailors have social media #battleofbermuda

HAMILTON, Bermuda (AP) The #battleofbermuda is on, mates.

The America’s Cup has jumped fully into the 21st century, from the space-age catamarans that lift up on hydrofoils and fly across the waves to the use of social media for some smack talk between sailors in the days before two-time defending champion Oracle Team USA and challenger Emirates Team New Zealand meet in the 35th America’s Cup starting Saturday on the Great Sound.

Skipper Jimmy Spithill, who is looking to win the America’s Cup for the third time before he turns 38, started with an Instagram post of a cartoon of a bald eagle in an American flag motif digging its talons into a surprised kiwi bird, accompanied by the hashtag #battleofbermuda.