Women's chinos historically have had a notoriously high return rate in the garment industry, as much as 40% of all sales. That's according to Astros general manager Jeff Luhnow who, in a prior profession, co-founded analytics company Archetype Solutions, which inputted data into a complicated algorithm to personalize sizing.
The return rate of the pants, which sold online under brand names such as J. Crew and Land's End, dropped to roughly 15% thanks to its proprietary "method of creating a custom fitted garment on the basis of less-than-complete information about a customer's body dimensions," as it is described on U.