Kirby Hocutt may not have given Texas Tech football fans the head coach they wanted last month but Thursday, he helped give them something that most were even more loudly clambering for; the ability to purchase alcohol at Jones Stadium. In doing so, Hocutt is eliminating one of the top reasons most fans gave for their declining interest in attending home games.
The Texas Tech Board of Regents’ vote to authorize beer and wine sales at all sporting events comes after a 2018 season that saw virtually every home game finish in front of a half-empty stadium.