Instead of forcing the industry giant into a bidding war, Steve Patterson's replacement likely won't even hear pitches from Under Armour or Adidas.
Firing athletic director Steve Patterson marked a sharp turning point in negotiations between the Texas Longhorns and potential apparel partners Nike and Under Armour, according to a report from Horns Digest.
The stark differences between interim athletic direcitor Mike Perrin and Patterson are quickly becoming apparent and the tactics both reportedly employed in dealing with the now-expired apparel contract with Nike and a potentially lucrative bidfrom Under Armour shed light on how their respective personalities influenced the process.