There isn’t much to see when looking at the potential Big 12 Expansion candidates when it comes To media enhancement.
Scipio’s perfect description of the meh lineup of possible new members to the Big 12 says more than enough about the dull, reactionary leadership of the league. It is a quick way to force the network partners to live up a clause in the contract that says any new members added will cause the payout to be increased on a pro-rated basis. It is a money grab that ESPN will go along with because it is easier (and cheaper) than creating a Big 12 Network.