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Fila broadens its reach in women's tennis, adds Jamie Loeb to the family

Fila's currently leading WTA names are Jelena Jankovic, Julia Goerges and Yaroslava Shvedova, as you know from my regular fashion updates, and now I'm glad to inform you that the brand's WTA team has welcomed a new player – world No.413 Jamie Loeb of the United States, 2015 NCAA Division 1 Champion.

The 20-year-old Loeb, who turned pro after a stellar college career at the University of North Carolina in Chapel Hill and who will continue her training at the John McEnroe Tennis Academy in New York, has entered a multi-year partnership with Fila, which will help her financially in chasing her dream in the WTA world.