Look, I’ll shoot you straight — there aren’t many perks for the average sports journalist. So when a representative from Cheez-It reached out to me after I ranked all 23 flavors of Cheez-It listed on the site ahead of TCU’s appearance in the Cheez-It Bowl, I was pretty pumped. They offered to send me four new flavors of “Cheez-It Snaps,” which will apparently be released soon. I didn’t ask for many details — I just gave them my address and hoped they’d follow through.
And sure enough, three days later an unmarked red box appeared on my doorstep containing a bag of each new flavor — Double Cheese, White Cheddar Bacon, Jalapeño Jack and Cheddar/Sour Cream/Onion.