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Trouble with the neighbors: How Bradenton found itself on the wrong side of a hockey fight

Before the puck even dropped, the folks who promote tourism in Manatee County found themselves in a hockey fight last night. So far, the aftermath of that skirmish has not been handled well. What should they do to try to bury #BoycottBradenton?

Hours before the Lightning and Penguins faced off in Game 1 of the Eastern Conference Final, the Pittsburgh Penguins social media department Tweeted "We're gold rushing into the Eastern Conference Final! Shoutout to @VisitBradenton for the rally towels!", accompanied by a picture of two Penguins fans posing in front of CONSOL Energy Center, displaying one of the towels.