An organizational identity in the American Hockey League can be hard to create, and can be even harder to sustain. Teams can change colors, logos, affiliations, and even cities multiple times throughout their existence. The AHL is a league of constant change, and creating an environment of fun and excitement around that is challenging, to say the least.
The Syracuse Crunch has much to be proud of. Every member of the front office, past and present, every player that has ever pulled on a Crunch sweater, and every fan that has walked through the doors of the Onondaga County War Memorial has contributed to a specific feeling that surrounds the organization.