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Bruins’ Brad Marchand licks Lightning’s Ryan Callahan on the face

He did it again.

He actually did it again.

Even though the NHL reportedly had called the Bruins after their first-round playoff series against the Maple Leafs to ask them to tell Brad Marchand to quit licking opposing players, he was back at it Friday in Boston.

After going low to hit the Lightning's Ryan Callahan during the second period of Game 4, Marchand was caught on camera licking Callahan like an ice cream cone, from his mouth up to his nose, during the face-to-face confrontation that followed.

— Shayna (@hayyyshayyy) May 5, 2018

"I don't know what's going through Marchand's mind," NBC Sports Network analyst Keith Jones said during the intermission between periods.