For many of you in Syracuse, NY, this post does not apply to you. I envy your position inside the Carrier Dome or on your couch as you watch what should be a fun game featuring two college football programs.
This does apply to just about everyone else. And it's stupid that it should.
Here's a softball question to start you out as you enter the world of #BRAND: When you move a game almost always played on Saturdays to a Friday for the sake of "exposure," should that game be televised? If you said yes, you clearly don't understand #BRAND (Looking at you Cassillo).