The naming deal for The Carrier Dome made a lot of sense in 1979 but makes terrible sense in 2016.
In theory, the deal between Syracuse University and The Carrier Corporation that led to the naming of The Carrier Dome made a lot of sense.
At the time, there was no such thing as stadium naming rights. Only a handful of arenas or stadiums actually had corporate names and the idea of a company paying for the right to have their name used for the name of the arena probably seemed...slightly wrong. The same way many people look at advertising on uniforms (which will happen eventually and people will just get used to it).