In a world with over 4,000 universities, 351 Division I athletic programs, and 12 Texas FBS football programs, UTSA has its work cut out for it in generating exposure and brand awareness for the 48 year old institution in a crowded market. The up-hill path is even more treacherous for the young university as a G5 football program. While annual games against Power Five opponents such as Texas A&M and Arizona help shine a spotlight on the Roadrunners, the program needs to do more to push its name out than scheduling non-premier games against well-known programs.
Looking across the G5, the programs that gain the most notoriety typically have some type of defining factor that helps them to stand out from the crowd.