Old Dominion's interesting partnership with Cracker Barrel had us put on our creative marketing hats for each program.
Old Dominion took a step to improve its ties within the community Friday with an interesting partnership, announcing over Twitter they will be partnering with a few local branches of the chain restaurant Cracker Barrel.
The deal with the eateries stands out as an unorthodox connection between the university and Cracker Barrel (Nothing represents Saturday like college football… and rocking chairs?) But, the agreement brings on an interesting question for merchandising: What venue or place would be the best for each team to sell their gear in the rest of Conference USA?