Lifestyle gaming organisation XSET has announced a partnership with mentoring organisation Big Brothers Big Sisters of America (BBBSA).
The goal of this collaboration is for volunteers (‘Big Brothers’ or ‘Big Sisters’) to introduce young people (‘Little Brothers’ or ‘Little Sisters’) to career opportunities in esports.
From now on, XSET’s jerseys will include BBBSA’s logo and ‘Littles’ will appear in live streaming events, social media activations, and other marketing initiatives.
For every purchase of co-branded merchandise, $5 (~£3,53) will go to BBBSA.
Marco Mereu, COO and Co-founder of XSET, commented: “XSET’s mission of diversity and inclusion aligns perfectly with BBBSA’s work.