Boston-based sports performance company WHOOP struck a deal with the NFL Players Association, giving all NFL players, including incoming ones, the ability to monitor their strain, sleep and recovery as the WHOOP Strap 2.0 wearable device will be distributed to every player.
As the first such deal of its kind between a professional players association and wearable technology technology, WHOOP will give NFL players access to and ownership of their health data along with the ability to commercialize it through the NFLPA’s licensing program. With the partnership, WHOOP is now the Officially Licensed Recovery Wearable of the NFLPA.