Sitting at the roofline of the new Mercedes-Benz Stadium — home of the Atlanta Falcons and Atlanta United FC — will be the largest LED video display in sports. For Jared Miller, the 58-foot tall, 1,100 feet around halo screen is arguably the most exciting and noteworthy piece of technology being integrated into the venue, which will open in the Fall.
“Anyone who walks into the venue, that’ll be the first thing that they look at and the first thing they’ll pay attention to. It’s not going to get old, game after game after game,” said the Chief Digital Officer and SVP of Analytics and Technology for AMB Sports and Entertainment (AMBSE).