Media holding company and esports tournament organiser WePlay Holding has announced a partnership with energy drinks brand Monster Energy.
As a result, Monster Energy has been named the official partner for the Russian broadcast of the BLAST Premier: Fall Season 2021.
Yuliya Kovalenko, Marketing Manager at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is a great leap to serve our mission locally and at CIS region at large, keeping a solid excitement level of our fans over here.