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Wearables Startup IMeasureU Acquired By Motion Capture Company Vicon

IMeasureU has been acquired by motion capture technology company Vicon, it was announced Tuesday.

Aukland, New Zealand-based IMeasureU includes a business line — IMU-Step — focused on the elite sports market in assisting with the rehabilitation of injured players. By attaching IMU sensors to the players, coaches and sports scientists can track strain throughout the rehab process in order minimize the time it takes to return to action.

The Philadelphia 76ers are among the basketball teams that have used IMeasureU for data-drive performance insights that come from the combination of small and lightweight wearable sensors and proprietary software.