Racing and esports organisation Veloce has launched a beer in partnership with Swiss brewery 1936.
The beer, called 1936 Viva Veloce Pilsner, will be made available at Veloce’s HQ, on The Drop Store and during events.
One location that Veloce’s beer will be made available is on the St. Helena ship, a seafaring base for the Extreme E off-road championship. To celebrate the launch, Veloce hosted an F1 esports watch along at The Cadogan Arms pub in Chelsea.
Rupert Svendsen-Cook, CEO, Veloce Esports added: “It’s funny how this partnership has come about after discovering the beer via 1936 supplying our Veloce HQ’s draft beer during lockdown!