Thursday’s night National Football League (NFL) contest may have resulted in the New England Patriot’s 27 to 0 shutout of the Houston Texans, but how did Twitter fare? According to the sports league, Twitter produced an average viewing audience of 327,000, which is a 34 percent weekly increase. In total, Twitter reached 2.6 million people worldwide.
By comparison, the NFL shared that it had an average minute audience of 17.9 million across all its platforms. In total, CBS and the NFL Network’s coverage of the football game was seen “all-or-part” by 50.5 million viewers with a minimum of one minute viewed.