Nike has a plethora of apps on today’s mobile market, all aiming to bring customers what they want out of the Nike brand. Although these apps as a whole encompass many pockets of the global sporting ecosystem, one Nike app that just launched is becoming the centerpiece to all of Nike’s esteemed content and products.
The Nike+ app is the company’s latest attempt at entering the digital marketing front, led by the new Chief Digital Officer Adam Sussman. Essentially, the app will make a wide array of features readily available on the app’s news feed-like interface.