Social video management platform Grabyo has partnered with Tennis Australia to enhance production and global distribution of video content at the 2019 Australian Open, as well as all remaining Tennis Australia events in 2019. The Australian Open takes place in Melbourne Jan. 14-27.
Tennis Australia will use Grabyo’s cloud technology to create, edit, and distribute real-time video clips during all 2019 TA events, according to Grabyo. The company’s platform will enable Tennis Australia to create unique live streamed one-hour daily shows for fans to consume on mobile, social, and OTT platforms across the world. Athletes participating in the Australian tennis tournaments can also distribute Grabyo-generated video content on their own social media channels as part of the deal.