Neurotechnology company SyncThink announced its eye-tracking analytics application will be available on the Magic Leap One augmented reality platform. SyncThink officially revealed its partnership with Magic Leap at CES 2019 in Las Vegas.
SyncThink’s technology was previously only suitable with Samsung VR headsets at a cost of $6,000 for a complete Eye-Sync package. In December, SyncThink CEO Laura Yecies told SportTechie that a potential partnership with Magic Leap would make SyncThink’s Eye-Sync platform drop to around $2,000. Unlike Samsung VR, Magic Leap has built-in eye-tracking cameras, reducing SyncThink’s cost of adapting the headsets.
“One of the primary advantages of working with Magic Leap’s mixed reality technology is it allows us to create specific interactive brain performance training paradigms in the user’s exact environment instead of trying to produce the same result in a virtual environment,” said Yecies in a press release from SyncThink.