Back to the Sports Tech Newsfeed

ShotTracker raises $5M in seed funding from Magic Johnson and David Stern to bring real-time analytics to NBA teams

ShotTracker, a company that got its start by launching a wearable sensor to track and analyze your basketball shots, has announced a $5M seed round that includes participation from basketball legend Magic Johnson and former NBA Commissioner David Stern.

R/GA and Elysian Park Ventures, which manage the LA Dodgers’ sports accelerator also participated, as well as Greycroft Partners.

The funding will go to fine tuning product as well as supporting 10 demo centers across the country, so customers can see the product in action.

The Kansas City-based startup’s first product cost $149 and consisted of two sensors – one on your wrist and one that you put in the net.