According to a recent estimate, worldwide esports profits might exceed $1.1 billion by the end of the year, up 14.5 percent year over year. Esports is becoming a more lucrative business than ever, and while Samsung is not actively managing an esports team, strategic alliances are allowing the company’s brand to become more visible across the industry.
David Beckham’s Guild Esports organisation now has Samsung as an official sponsor. Yes, David Beckham, the former England captain, is a co-owner of Guild Esports, a London-based firm that went public on the London Stock Exchange in October.
Samsung hasn’t revealed any financial details about its newfound role as a Guild Esports sponsor, but according to CityAM, half of the deal’s value will be paid in cash, with the other half coming in the form of Samsung monitors.