Salesforce, a provider of customer relationship management technology, will host an interactive experience this weekend at the Indy 500. The activation will provide fans with deep-dive analyses of historical driver and race data.
Using the computing power of its Einstein Analytics product, Salesforce will enable fans to explore data from past Indy 500 races held from 2011 to 2017 in an experience dubbed the Analytics Pit Stop Experience. Salesforce will also be present on the racetrack as a sponsor of J.R. Hildebrand’s No. 66 car.
Fans at the track will be able to access a leaderboard to compare top drivers by past race results, fastest lap, biggest movers, laps led and on-track passes.