The Sacramento Kings, whose new uniform design last season received rave reviews, are launching this year’s update with a twist — and a zoom and a spin and an in-home photo opp.
Already ranked as SportTechie’s most tech-savvy franchise in sports, the Kings are launching their new Nike threads with an augmented reality feature in their fan app. Not only will users receive a 360-degree pan of the uniform top, but they also bring the jersey — and Kings forward Garrett Temple — into their home.
The augmented reality feature — the same technology powering Pokemon Go and Snapchat’s dancing hot dog — presents an image of Temple holding a basketball that fans can stand next for a picture.